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Pizza Express

PizzaExpress unveils celeb-led campaign by Adam&Eve for new Leggera range


By The Drum Team, Editorial

January 17, 2012 | 1 min read

Restaurant chain PizzaExpress is promoting its new 500 calorie Leggera range with a celebrity backed campaign featuring Jodie Kidd, Lawrence Dallaglio, Patrick Kielty and Sohpie Ellis-Bextor.

The campaign, by Adam&Eve, will take the form of print, online and point-of-sale activity to promote the low-fat range, with all the pizzas featuring a thinner Romana base and a salad in the centre.

As part of the promotion, the four describe their favourite pizza from the range, with singer Ellis-Bextor saying: “I don't have a favourite PizzaExpress but I do have a favourite pizza - the Pomodoro Pesto Romana. It's a classically Italian pizza with a thin and crispy base and lots of delicious tomatoes, mozzarella, basil and pesto. It tastes like summer holidays in the Italian sunshine. I like to share mine with my family and friends and a glass of nice white wine.”

Pizza Express

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