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Kiddicare and Morrisons appoints marketing and merchandising director


By The Drum Team, Editorial

January 17, 2012 | 1 min read has announced the appointment of Alison Lancaster as chief marketing officer of its Kiddicare brand and marketing director of online non-food at Morrisons.

The news comes less than two weeks after Morrisons appointed Rebecca Singleton as marketing director.

Lancaster, who will join the company next week from her role as cross channel director at White Stuff, will be tasked with developing the national and international brand awareness of nursery retailer, Kiddicare, as well as being involved in the creation and promotion of a new online hub for Morrisons.

Scott Weavers-Wright, chief executive of and managing director of Morrisons online general merchandise, said: ā€œIā€™m delighted to announce Alison Lancaster as the marketing and merchandising director for online and non-food for and She brings a depth of talent, experience and understanding of the retail market place, which will drive the brand forwards and bring Morrisons online to ecommerce market with a bang.ā€


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