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SEO Specialist use London taxis to promote new website


By The Drum Team, Editorial

January 16, 2012 | 1 min read

SEO Specialist has undertaken a 12 month outdoor advertising campaign with Transport Media in order to promote a new website, which will launch next week, for its ‘how to be found’ service.

The campaign involves taxi advertising, which will run in London through the Olympic and Paralympic Games.

The how to be found service aims to present the benefits of SEO and what SEO specialists do in easy to understand terms, to help optimise businesses presence online.

Markus Jalmerot, founder of SEO Specialist, said: “The taxis will be seen by a worldwide audience during The Olympics and have excellent resonance to the City of London. I wanted my brand to absorb that outstanding reputation, while increasing credibility and awareness of the How To Be Found service. Most SEO companies only advertise online, so using Outdoor Advertising gives us the opportunity to be found in the public sphere.”


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