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Riverside London app developed by M/A


By The Drum Team, Editorial

January 16, 2012 | 1 min read

The free what’s on guide Riverside London mobile app for iPhone has been released.

Developed by M/A, the app received over 19,000 downloads on iPhone alone during its soft launch period and comprises of suggested places to eat, drink, shop and stay.

The app also includes an augmented reality experience, which allows users to find out what is happening in the surrounding area.

John Penrose MP, Minister for Tourism and Heritage, said: “I am delighted to support the launch of the new Riverside London app and encourage both Londoners and visitors to download this onto their iPhone or Android platforms. It should improve the visitor experience and welcome, which is very well-timed as we gear up towards 2012, and it’s free! What’s to dislike?”

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