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Infographic: The history of disruptive innovations in B2B marketing


By The Drum Team, Editorial

January 13, 2012 | 1 min read

Eloqua and creative agency JESS3 have created an infographic called ‘The History of Disruptive Innovations in B2B Marketing’, looking at innovations in communications, business processes, hardware, the Web and social that have shaken up the B2B industry.

The infographic looks at 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones – from the first tradeshows to the birth of smartphones.

This comes as Eloqua launches a new iPad app, Eloqua Engage, bringing together four of the most disruptive innovations in B2B marketing – email, marketing automation, revenue performance management and the iPad. It enables sales teams to email, track and record their interaction with prospective customers.

aul Teshima, senior vice president of product management at Eloqua, said: “Looking through The History of Disruptive Innovations in B2B Marketing infographic, it’s exciting to see just how far our industry has come.

“But it’s also clear sales and marketing professionals need an innovation that ties many of these disruptive forces together.”


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