Former Northern Foods marketing manager Dave Wilson appointed marketing manager of Intersnack
Former Northern Foods marketing manager Dave Wilson has been appointed as head of marketing for savoury snack supplier Intersnack.
Wilson will be tasked with leading a the company’s five-strong marketing department, having already worked in a consultancy capacity with Intersnack for the last nine months, including the development of the imminent rebrand of the company’s Penn State brand.
Dave Wilson commented: “Snacks is a particularly fascinating category because it is so varied, with something to offer everyone regardless of age, background or lifestyle. Intersnack is a business with the capacity, ambition and passion to deliver new growth and excitement to snacks in the UK and also agile enough to build innovative and proactive relationships to bring real benefit to our trade partners. I am really looking forward to bringing some of our plans to life over coming months.”
Further brand and product developments will be rolled out by Intersnack during 2012 as it grows its marketing investment.