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Dr Schar enlists MediaCom North for new campaign

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By The Drum Team, Editorial

January 12, 2012 | 1 min read

Dr Schar, the gluten-free food brand, has appointed MediaCom North as it embarks on a new awareness campaign.

A £300,000 press and online campaign planned and bought by the Manchester agency will run in April.

Michelle Shinn, retail brand manager at Dr Schar, said: "This is our first major campaign targeting the wider audience of gluten sensitive consumers and we are delighted to be working with MediaCom North to launch this campaign.

"MediaCom have provided us with a very robust launch plan which we hope will help reach this new target audience."

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