The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 12, 2012 | 1 min read

Impressively made to look as though it was filmed in a single continuous shot, this commercial was made using people who've lost weight through the advertised programme. Alesha Dixon joins in at the very end and it's her voice throughout but the real stars of this ad are the women (and occasional men) who mime along for the first three minutes.

Agency: Saatchi & Saatchi

Creative Team: Rick Dodds / Steve Howell

TV Producer: Rebecca Williams

Film Prod Co: Academy Films

Director: Si & Ad

Producer: Lucy Gossage

Dir of Photography: Marcel Zyskind

Production Manager: Medb Riordan

Post-Prod House: Finish

Editing House: The Assembly Rooms

Editor: Sam Rice-Edwards