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FREE webinar: How Warburtons, Sony & Aston Martin are using CGI to build online traffic and sales


By Richard Draycott, Managing Director

January 11, 2012 | 3 min read

The increasing use of Computer Generated Content (CGC) and the impact that the use of such content is having for brands such as Warburtons, Sony, Aston Martin and Disney is the subject for a forthcoming MiNetwork webinar in January.

There is much talk within the marketing sector about the importance of content and brands are moving increasingly towards producing original content that is compelling, rewarding, useful, and interactive, which they hope will engender empathy, trust and a closer connection with their audiences. In this webinar leading CGI and digital content creation company Realtime:UK will outline the huge impact CGC can have on a brand’s website and ultimately how it can influence a person’s decision making process.

Speaking of the use of CGC Tony Prosser, managing director of Realtime:UK, said: “Recently we have witnessed numerous brands using styles of CG animation for TV commercials, such as Twinings, Seven-Seas and Coca-Cola. Visual imagery we know can itself stimulate the human emotion and potentially influence a person’s decision making process. But what if the content could take that person beyond the one-way communication of a TV commercial? What if that imagery could be interacted with, shared and saved? This would deliver a much more immersive and two-way interaction with the user, which is not possible in reality. And what if you as a brand can gain invaluable insight into consumer behaviour whilst they’re interacting with that content? Therein lies the real benefits and return for a brand.

This webinar will talk about how CGI can help brands get closer to their customers by gaining a closer understanding of their behaviour and choices, which in turn can influence future direction regarding marketing and communications, and will feature live demonstrations of how brands such as Warburtons, Sony and Microsoft are using CGI.

To register for this FREE webinar please click here.


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