Tetra Pak enlists Lake for new campaign


By The Drum Team, Editorial

January 9, 2012 | 2 min read

Tetra Pak is working with Manchester agency Lake on a campaign to raise awareness of the company's environmental and ethical activities.

New ad from Tetra Pak

Based around the theme of 'Protects what's good', the campaign is aimed at major customers, key opinion leaders and stakeholders.

It will run until February across print and online advertising, digital mail and a scratch card promotion.

Barry Glinister, Lake's managing director, said: "We are delighted to be working with Tetra Pak and helping them bring this important campaign to life.”

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