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Samaritans appoints SKV Communications for Feel Good Friday PR

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By The Drum Team | Editorial

January 9, 2012 | 1 min read

Samaritans has appointed SKV Communications to handle the PR for its Feel Good Friday fundraising campaign, taking place on 3 February.

SKV is creating an online Facebook competition for buskers to upload their best feel good performances to be in with the chance of becoming the ‘Feel Good’ champion, as well as calling upon prominent business people in the region to put their weight behind the campaign.

Geraldine Vesey, SKV director, said: “Having worked on communications around campaigns aimed at both the B2B and B2C markets we know that there are challenges around getting your voice heard. The Feel Good Friday campaign is designed to bring some joy to people at a particularly tough time of year and we are looking forward to promoting it as far and wide as possible.”

Claire Duncan of Samaritans said: “The creativity demonstrated by SKV in its pitch really stood out and we loved their unique approach to our communications. With SKV’s expertise we feel we can maximise awareness of our cause within the North West.”

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