The Drum Awards Festival - Official Deadline

-d -h -min -sec


By The Drum Team, Editorial

January 6, 2012 | 1 min read has launched a new ad campaign showing ordinary bloke Brian having an 'epic' time in Las Vegas.

Created by Mother, the 60-second ad shows Brian strutting his stuff on the strip after saving money on his insurance bills.

Paul Troy, director of consumer marketing at MoneySupermarket, said: "The ‘You’re So MoneySupermarket’ campaign has been very successful for us so far, and we think this third ad will continue to ensure we stand out from the rest of the comparison crowd.

"It’s very funny and will make people feel good about saving money, it’s memorable, it’s the biggest campaign we’ve ever done in terms of range of product and we’re confident that people will love it."

The ad, which is soundtracked by Joe Esposito's 80s hit 'You're the Best', was directed by Agustin Alberdi and shot on location.

It will air as a 60-second ad for two weeks and then as 20 second 'vignettes' to promote individual MoneySupermarket products.