Experian FootFall shows 15.3 % drop in shoppers for last week of 2011


By The Drum Team, Editorial

January 4, 2012 | 1 min read

There was a 15.3 % drop in retail footfall across the UK for week 52 of 2011, according to the Experian FootFall Retail Index, although the figure was 0.5% up from 2010.

The weekly retail park figures for the week 26 December 2011 -1 January 2012 found an 8.7 % decrease in sales, although there was a 2.3 % increase year-on-year.

Experian said: “2011 has been a challenging year for retailers. Taking this into account and with the Christmas period achieving record levels of retail internet traffic, there will be even greater focus on the adoption of new and multi-channel retail marketing strategies. Many will look for a much needed boost in trade from the key events in 2012, such as the Olympics and the Queen’s Diamond Jubilee.”


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