By The Drum Team, Editorial

January 4, 2012 | 2 min read

Motorist Ian Graham, the winner of a Facebook competition launched by Autoglass, is starring in the company’s new TV ad.

The ad, which is now airing, features Graham as a disgruntled motorist, frustrated at rising petrol prices, the cost of running his car, and a chip which occurs in his windscreen. The underlying message is that that car windscreen repair does not have to be an added expense if it is dealt with quickly.

A shortlist of entrants was drawn up and the finalists were invited to complete a short audition to camera which was judged by the Autoglass marketing team.

David Meliveo, marketing director at Autoglass, said: “At Autoglass, we love putting our staff at the forefront of our brand but we thought we’d experiment to include our valued customers as well.

“There were some fantastic entries to our Facebook competition but Ian was such an absolute natural in front of the camera – he deserves his own summer season on Blackpool Pier!

“I’m sure millions of people will associate with his representation of the trials and tribulations facing today’s motorist.”

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