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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Rihanna Armani ad voted sexiest campaign of 2011

Rihanna’s steamy advertising campaign for Armani Underwear has been voted as the sexiest campaign of 2011.

The ads were voted to the top spot by a poll of advertising industry chiefs carried out by US magazine Advertising Age.

The magazine said: “It's Rihanna at her sexiest. She's never looked this good. She's in amazing shape and the pictures are stunning.”

Miranda Kerr, wife of Orlando Bloom, came second for her campaign for Victoria’s Secret.

Kate Moss came third for her topless pictures as part of a campaign for Italian clothing firm Liu Jo.

UPDATE: Ad Age has told The Drum that the poll was in fact a hoax. It is seeking to find out who distributed the phoney story.

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