Experian Boxing Day

Experian FootFall figures for Boxing Day show an increase of 21.5% in shopper numbers from last year


By The Drum Team, Editorial

December 28, 2011 | 2 min read

Preliminary figures from the Experian FootFall UK National Index for Boxing Day show an increase in shopper numbers of 21.5% compared to Boxing Day in 2010.

This increase was expected, as this year's full day of trading compares to last year's Boxing Day, which fell on a Sunday, with restricted hours.

Despite the use of online channels to make purchases earlier than Boxing Day, with many retailers offering discounts of up to 70% off, shoppers are still enthusiastic to queue outside stores and shopping centres in the early hours of Boxing Day to pick up a bargain in store.

The week before Christmas showed an increase of 2%, boosted by Friday 23 December, which recorded a 16.4% increase on the same Friday last year.

Experian Boxing Day

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