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DFS launches first TV ads since account move


By The Drum Team, Editorial

December 27, 2011 | 1 min read

DFS has launched its first TV campaign since moving its ad account from Uber to Krow in November.

The ads stick to the DFS advertising formula of recent years and promote the sofa retailer's sale offers against a backdrop of products.

You can watch the ads here on the DFS website.

Media buying is handled by Mediacom, which picked up the account from Brilliant Media in March.


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