NextPerformance appoints sales director

By Hugh Jordan

December 22, 2011 | 1 min read

Online advertising platform, NextPerformance has appointed Celine Douay as its sales director in the UK.

NextPerformance specialises in retargetting. Its API is integrated into commerce sites such as Shopzilla and makes pop-up recommendations to users based on their clicks.

As well as sales, Douay will have responsibility for expanding NextPerformance’s services within the UK - the platform’s main markets are currently on the continent.

“We're delighted to have new talent joining the ranks at our firm,” ceo of NextPerformance, Vincent Karachira, said of the appointment. “This truly is a first step towards being established internationally.”

“We're convinced that the British market will become one of our primary markets, much like Germany and France.”

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