Men's clothing label Chess London hires Stickyeyes
New men's clothing label Chess London has appointed Stickyeyes to handle its online PR and social media activity in the run-up to its launch in spring 2012.
Stickyeyes' brief is to help establish Chess London as "one of the UK's most sought after men's clothing lines". It will work with brand ambassadors and aim to raise awareness among fashion media and influential bloggers.
Heather Healy, head of social media at Stickyeyes, said: "We’ve begun working with Chess London at a very exciting stage of their development. There are just a few months to launch, so we’re hard at work building excitement amongst customers across social profiles and online channels.
“By using behind-the-scenes images and snippets of the design process, we’ve been able to build a timeline of the business across social profiles and already had a great response. With some fantastic ambassadors on board, we’re confident the launch of the brand will mean a successful year of trading online for Chess London.”
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