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Gift Activity Scotland turns to TV to promote offering

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By The Drum Team, Editorial

December 21, 2011 | 2 min read

A TV campaign to promote Gift Activity Scotland has been developed to promote the Scottish website.

Developed by STV Creative, the campaign went live last night (Tuesday), promoting the sites range of gift packages ahead of Christmas.

The company is currently listing over 100 products across Scotland, including bungee jumping, tank driving, to falconry and afternoon tea and photography packages.

Last month, the company launched a new website, developed by Bannerman Technology.

The online gift company was launched earlier this year by Errol Outdoor Activities owner Rod Sim, with and aim of addressing the balance back in favour of small businesses in Scotland.

“I grew tired of waiting to receive the money I was owed while the companies who represented me boasted high turnovers off the back of businesses like my own,” explained Sim.

“What many customers often don’t realise is the business doesn’t receive a penny until the voucher is redeemed, which can take up to a year. Also having to reduce your product by up to 60 per cent devalues the business you have worked hard to build.

“I decided to launch Gift Activity Scotland to work fairly with the retailer by offering a very low and highly competitive commission rate of 10 per cent to cover marketing and running costs.

“Unlike other sites we don’t ask businesses to mark down the cost of their product and offer retailers 50 per cent up front from any sale with the remainder paid on redemption by the customer within six months, and will allow customers to reactivate expired vouchers.

“Fill The Gap deals will also promote any last minute deals they may wish to sell that would otherwise go unsold at a cost to themselves. We already have more than 100 products on the site in just one week of operating which, I think, speaks for itself.

“Gift Activity Scotland does not seek to exploit the retailer but to become the retailers’ retailer by representing them fairly and working with the business men and women who have, until now, been let down by discount voucher sites.”

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