Wieden + Kennedy creates interactive 360 film for Honda Civic


By The Drum Team, Editorial

December 19, 2011 | 1 min read

Wieden + Kennedy London has created an interactive 360 degree film to support the launch of the 2012 Honda Civic.

'Off the Grid' is running on Honda's YouTube page and allows the viewer to venture through incredible environments such as a previously unexplored Alaskan ice cave and an underwater art museum.

W+K worked with Partizan and film director Michael Geoghegan to capture the imagery, TTX for the filming and yellowBird for the 360 degree player.

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