The Drum Awards Festival - Official Deadline

-d -h -min -sec

SparkleRadio personalised musical Christmas cards created by SapientNitro


By Ishbel Macleod, PR and social media consultant

December 19, 2011 | 2 min read

SapientNitro has launched a Tesla Coil-powered radio station,, which allows users to send a personalised musical card in time for Christmas. allows users to choose a song, such as Jingle Bells or Deck the Hall, and send a personal message within the streamed video.

Each video is time and date stamped, and the recipient can see a GPS location which links to the wintery whereabouts of the crew. SapientNitro has hinted that the location is near ‘Santa’s HQ’ and there have been rumours that reindeer and elves have been spotted.

Malcolm Poynton, chief creative officer, Europe, at SapientNitro, said: “SapientNitro’s Idea Engineers surpassed themselves by harnessing the technological and aesthetic qualities of Europe’s largest Tesla Coils to power

“The team overcame mental, mechanical and meteorological hardships to deliver an online radio experience from beyond the Arctic Circle, and I take a dim view of any scurrilous allegations that, elves, Mr. Klaus and other Christmas experiences are a figment of one’s imagination.” cards can be sent to friends and family by email and there are links to Twitter and Facebook. Supported in more than 30 languages, the site is tablet and mobile accessible.

Content created with:


SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business...

Find out more


Industry insights

View all
Add your own content +