By Ishbel Macleod, PR and social media consultant

December 19, 2011 | 2 min read

The January sales advert for Sharps Bedrooms, which will launch on Christmas Eve, has been unveiled by The Market Creative.

The advert, aimed at women, features the brand position “& YOU”, to show the relationship between the company and its customers.

Running across TV, press, digital and instore, the campaign will break on ITV and Channel 4 on 24 December, before continuing across the Christmas period and into January.

Sue Benson, managing director at The Market Creative, said: “This campaign has been a joy to work on. We’ve really been able to indulge our feminine side and develop retail work that has all the emotional and intuitive cues that women respond to, even in the dark world of mono national press.

“The biggest shift has been the introduction of Caroline Quentin as the voice of the TV commercial. Her delivery of the ’48 pairs of shoes… and counting’ line is rooted in a deep understanding of women’s love of shoes and therefore utterly believable.”

The campaign will also feature the new Sharps brand identity, which was also developed by The Market Creative and has already been unveiled in its retail channel. The new identity aims to add a more feminine feel to the brand, whilst retaining much of its equity.


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