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Facebook to become world's number one web company in 2012? YouGov makes new year predictions...

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By The Drum Team, Editorial

December 19, 2011 | 2 min read

Facebook could become the world's number one web portal, Smart TV will still not have caught the public's imagination and print media will continue to decline in 2012 according to YouGov's technology predictions for next year.

Some 60% of the UK's online population now use Facebook more than once a day and YouGov says that if the site's IPO goes ahead as expected in 2012 "Facebook will have even more financial clout to challenge Google as the global No.1 web company".

Smart TV, or internet-connected television, remains unlikely to catch on next year with just 15% of UK consumers telling the research company they will own one within the next 12 months.

Dan Brilot, media consulting director at YouGov, said: "Smart content producers must continue to develop their services to make it increasingly easier for people to watch what they want, when they want, wherever they want."

And "the decline of print media sales will only accelerate during 2012" according to Russell Feldman, associate director of technology at YouGov. “Tablets and apps will increase the digital cannibalisation of paper copies as they erode more of those previously inaccessible locations to digital devices; for example, nearly one quarter (24%) of tablet users access the internet whilst in bed.”

YouGov says advertisers will have to become savvier when it comes to mobile marketing because 86% of smartphone users ignore advertising on mobiles. 79% say ads on their smartphones are irritating.

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