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Bagel Nash choir sings to Leeds shoppers, who make song requests through social media

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By The Drum Team, Editorial

December 19, 2011 | 1 min read

Café chain Bagal Nash turned to social media over the weekend as it’s Christmas Choir sought festive songs to sing to shoppers in Leeds.

The Christmas Choir invited shoppers outside of four Bagel Nash outlets in Leeds to request what songs they would like to hear sung through its Twitter and Facebook pages, during the last shopping weekend before Christmas.

Sara Hildreth, retail operations director, said: “The Jukebox Choir proved to be a fantastic hit and really gave the Christmas shoppers in Leeds a weekend of fun! The public really got behind the event and we had hundreds of tweets and Facebook messages from people with their winter wishlist.”

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