Robert Walters

84% of marketing professionals feel their achievements impact broader business success


By Ishbel Macleod, PR and social media consultant

December 19, 2011 | 2 min read

Over four-fifths of marketing professionals feel that their individual achievements have an impact of broader business success, according to a survey carried out by recruitment specialists Robert Walters.

At 84%, marketing professionals feel their work contributes to overall business success more than any other group surveyed, with 69% of risk professionals, 68% of banking professionals and 65% of lawyers agreeing to the statement.

The research found that those in marketing are among the hardest working, with 27% saying they ‘always’ or ‘sometimes’ work during the weekends. Lawyers were the only group who are more likely to give up their spare time to work.

Tim Gilbert, director of marketing recruitment at Robert Walters, said: “With marketing often perceived by non-marketers as a support function and – by the same rationale – not as important as more directly revenue-generating teams, the results say a lot about how marketing professionals are valued by and within their businesses. In these challenging times, the value of marketing as a function in retaining and attracting new business is absolutely essential.

“This is borne out by what we have been seeing in the recruitment market – most of our clients are seeking people who can demonstrate discernable return on investment. In particular, we are seeing increased demand for digital experts, particularly those with SEO and/or PPC experience. With their rounded business acumen, classically-trained FMCG brand marketers are also sought-after for similar reasons.”

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