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Mines Advisory Group appoints Creative Concern

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By The Drum Team, Editorial

December 15, 2011 | 1 min read

Mines Advisory Group (MAG), the Nobel Peace Prize-winning organisation that works in war-torn communities worldwide, has appointed Creative Concern to handle its marketing strategy.

The Manchester agency's campaign will aim to raise awarness of MAG across the UK in order to increase the number of donations it receives.

MAG wants to increase its number of donors by around 15,000 over a three to five year period.

Chris Dessent, managing director of Creative Concern, said: "We have admired the work they do for years so it’s really great to be working with them to help increase the scale of work they can afford to undertake."

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