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Man Met student wins Econsultancy's new Excellence in Digital Marketing award


By The Drum Team, Editorial

December 15, 2011 | 2 min read

Manchester Metropolitan University graduate Jenny Thaw has been named as the first recipient of Econsultancy's new Excellence in Digital Marketing award.

Econsultancy launched the award in memory of David Hughes, one of the UK's foremost digital marketing trainers, speakers and practitioners who delivered some of the organisation's most popular courses.

Thaw, who graduated in July with a BA in Retail Marketing Management, was awarded the prize after gaining top marks in the dissertation element of her degree.

Vivien Underwood, training and operations manager at Econsultancy, said: "David was a core member of our training team, delivering a range of courses which never failed to attract fantastic feedback and keep people coming back for more.

"We felt that introducing an educational award, given in his name, was a great way to remember his passion and dedication not only to digital marketing, but also to supporting the entry of new talent into the industry. We’re thrilled to be able to present the award to such a talented student with a great future."

Econsultancy said the focus of the award is to provide the successful student with plenty of visibility in the industry.

Thaw will contribute to the Econsultancy blog regarding her experiences of digital education through university and her subsequent search for work. She will also be featured on the soon to be launched careers section of the site and Econsultancy’s CEO, Ashley Friedlein, will be offering career mentoring over the coming six months.


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