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Lloydspharmacy launches new campaign for prescription service


By The Drum Team, Editorial

December 15, 2011 | 1 min read

Lloydspharmacy is launching a new direct mail campaign to promote its prescription delivery service to 11,000 care home managers.

The mailer, created by TDA, comes in the style of a pill box and is followed up by an email. It aims to show how the pharmacy's service can help deliver 'the right meds at the right time'.

"The direct mail pack has been carefully crafted to achieve standout and to quickly demonstrate that Lloydspharmacy understands and empathises with the pressures on care home managers,” said Lucy Barter, account director at TDA.


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