The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

December 15, 2011 | 1 min read

Betfred is launching its first TV campaign for its Casino and Games products on Sky TV this week.

The bookmaker has been advertising on Sky for a year and recently launched its new Goals Galore campaign created by BJL and starring Soccer AM's Helen Chamberlain.

But this is the first time it has advertised something other than sports betting.

Commercial director Rakesh Chablani said: "We wanted to make punters aware that we have a far bigger offering than just sports betting and we have some of the best and instantly recognisable branded games and slots such as Monopoly, Deal or No Deal and Gladiator, as well as offline favourites like Rainbow Riches and Cleopatra."

The ad was made by Editz Design and Post Production in Manchester.