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Eurocamp

BJL picks up integrated Eurocamp marketing brief for 2012

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By The Drum Team, Editorial

December 14, 2011 | 1 min read

Holiday park specialist Eurocamp has appointed BJL to deliver an integrated campaign for next year.

The Manchester integrated marketing services agency has been tasked with the development of a fresh customer proposition that will drive the Eurocamp brand forward and raise awareness of its offer.

The campaign will run across TV, digital and direct marketing.

BJL partner, Jackie Holt, commented: “With a wealth of experience in the travel, tourism and leisure sector, BJL is well placed to tackle this new brief. It’s been a challenging last few years for the sector but we’ve helped work through this period with some of the biggest names; and we now look forward to working with Eurocamp and delivering this integrated campaign to launch the brand’s 2012 activity.”

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THE BJL GROUP

BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...

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