BJL picks up integrated Eurocamp marketing brief for 2012
Holiday park specialist Eurocamp has appointed BJL to deliver an integrated campaign for next year.
The Manchester integrated marketing services agency has been tasked with the development of a fresh customer proposition that will drive the Eurocamp brand forward and raise awareness of its offer.
The campaign will run across TV, digital and direct marketing.
BJL partner, Jackie Holt, commented: “With a wealth of experience in the travel, tourism and leisure sector, BJL is well placed to tackle this new brief. It’s been a challenging last few years for the sector but we’ve helped work through this period with some of the biggest names; and we now look forward to working with Eurocamp and delivering this integrated campaign to launch the brand’s 2012 activity.”
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THE BJL GROUP
BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu
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