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'We like you too' - Scotch & Soda thanks its Facebook fans

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By The Drum Team, Editorial

December 13, 2011 | 1 min read

Dutch fashion label Scotch & Soda is thanking its Amsterdam-based Facebook fans for their support by 'liking' them back.

The 'Thanks, we like you too' campaign has been devised by creative agency Perfect Fools and will see fans' names appear as part of an animated window display at Scotch & Soda's flagship Amsterdam store.

Michael Aneto, head of strategic planning at Perfect Fools, said: "We have brought together Scotch & Soda fans, their collections and their biggest Amsterdam audience – which is actually in-store.

"Making the digital physical through an installation means Scotch & Soda can thank their fans personally for liking them.”

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