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Ogilvy scores again with $500 million win from Philips


By Noel Young, Correspondent

December 13, 2011 | 2 min read

So it's another big win for the company that bears David Ogilvy's name. Philips, with a global media spend of around of $500 million annually, has hired Ogilvy & Mather for its global creative business.

Philips: seeking change

Out after 10 years, reports Adweek, is DDB, , who faced a field of finalists that also included TBWA and Leo Burnett.

Philips were won over by Ogilvy's "integrated approach to digital communications and the strength of its global network," according to the magazine.

A Philips spokesperson said, "In particular, its strength in emerging markets will support Philips in becoming a faster, more market-centric organization." .

Philips is seeking to change from a company known primarily for consumer electronics to one that's a significant player in the development of high-tech medical devices.

"Part of Ogilvy's challenge will be to create ads that better reflect that shift," said Adweek.

Ogilvy is on a roll. In July, S.C. Johnson, split its creative business between Ogilvy and BBDO, with Ogilvy getting home fragrance and cleaning brands like Glad and Windex.

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