The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

December 13, 2011 | 1 min read

Model railway company Hornby has released its first TV advert in three years, targeting the Christmas shopping season.

The ‘Hornby Generations’ campaign, by Sassy Films, will run on Sky Sports Channels and ESPN, before rolling out to cinemas, being shown as part of the Pearl & Dean ads during pre-Christmas family releases such as Hugo, Happy Feet 2, Puss In Boots, Alvin & The Chipmunks.

Nat Southworth, marketing director for Hornby Hobbies, said: "This campaign is the beginning for Hornby. We focus on the generational love for Hornby trains and our proud history. The closing frame focuses on our future."

Media planning and buying had been handled by Arena Media.