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Front creates brand for new York chocolate attraction


By The Drum Team, Editorial

December 13, 2011 | 1 min read

Front has created and launched the brand identity for 'Chocolate - York's Sweet Story', a new visitor attraction celebrating the city's 150-year confectionery history.

The Sheffield agency worked with the Contiunuum Group, the company behind the attraction, to create "a colourful and vibrant theme".

Juliana Delaney, chief executive of the Continuum Group said: “York's confectionery story is a dynamic one. The success of the whole industry has been dependent on its own marketing and branding, therefore we wanted to get our brand 100 percent right too."

The attraction will open in King's Square next spring.

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