UTalkMarketing appoints Revolution editor Andy McCormick as editor for innovation
Andy McCormick, editor of Haymarket publication Revolution and deputy editor of its sister title Marketing, is to join marketing training services provider UTalkMarketing as editor for innovation.
McCormick has been tasked in his new role with launching a suite of marketing and innovation products for global businesses.
The appointment comes just weeks after Tim Brooks, former managing director of Guardian News & Media Group joined UTalkMarketing as chairman and Faith Hill, former publisher of NME and IPC Media’s Look magazine as publishing director.
Niall Mckinney, UTalkMarketing founder and CEO said: “People with a deep understanding of the impact of digital on business as well as a top class editorial brain are few and far between. In Andy, we now have a senior editor to help our global audience of marketers understand how technology will change their marketing strategy.”
McCormick added: “There is a thirst in the market for digital knowledge and cutting-edge content covering the latest innovations. Utalk has an established global footprint and I look forward to working with the team to deliver new and compelling products in digital marketing worldwide.”