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Job site Reed invites public to choose its new TV ad

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By The Drum Team, Editorial

December 12, 2011 | 2 min read

Reed.co.uk has asked the public to choose its new TV ad.

The job site invited 20 up-and-coming film directors to shoot a 30-second commercial and it has shortlisted six which will now be put to a public vote online.

The ad that receives the most support will run on prime time national, terrestrial and satellite television from January.

The winning filmmaker will also receive a £10,000 cash prize and have the opportunity to work on future reed.co.uk projects with commercials and film director Paul Weiland, whose team was behind Reed's original ‘Love Mondays’ radio and outdoor campaign.

Martin Warnes, managing director of reed.co.uk, said: "We’ve been increasingly involved in supporting and promoting Short Film during the last couple of years with our own annual competition, so it seemed logical to turn to some of the hugely talented individuals who’ve taken part to create us a new TV ad.

"Giving one filmmaker the opportunity to have their ad shown on national TV with the backing of a public vote could be a career changing moment.”

The campaign, dubbed 'Who's hired? You decide', will be supported by a major digital push including pre-roll video, social targeting and promotion across film and entertainment sites.

Reed has enlisted digital agency Steel to create online assets and manage social media, while Golley Slater has been retained for digital planning. Contagious Content is working with TCS Media/Media Odyssey to create and plan TV and other offline support.

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