X Factor website suffers crash in traffic


By John Glenday, Reporter

December 10, 2011 | 2 min read

ITVs official X Factor website has become the scene of a grisly traffic crash after year on year traffic slumped by over a third.

Some 38% less punters have logged into the sing-a-thon’s webpage this year as opposed to last, a situation some are putting down to Simon Cowell’s departure and a poor crop of wannabe pop stars.

Data released by ComScore revealed the precipitous drop with an average of just 74,000 logging in on a Saturday compared to 120,000 in 2010.

In further bad news for ITV the average time spent browsing the site also crashed – from four minutes to just one.

ITV refutes any correlation between the figures and a drop off in popularity, claiming that viewers are instead choosing alternative media such as Facebook and Twitter to obtain their fix.

An ITV spokeswoman said: “This year has seen the beginning of a shift in how viewers engage with shows from PC to mobile and social network interaction, across the board, and The X Factor is no different."

“Our official The X Factor iPhone app has been downloaded over one million times across the series and we've seen huge levels of engagement from viewers this year across Twitter and Facebook where we now have over 3.9 million fans."


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