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Lloydspharmacy hopes new ads will put it on Christmas shopping lists

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By The Drum Team, Editorial

December 9, 2011 | 1 min read

Lloydspharmacy is hoping to increase its market share of Christmas spending with a new press campaign.

The campaign, which has been created by TDA, is aimed at women aged 24-45 and promotes the range of fragrances and medical electrical goods available from Lloydspharmacy stores.

"Lloydspharmacy isn't currently seen as a prime destination for Christmas shopping," said Bex Lewis, senior account manager at TDA. "But these ads seek to evolve the brand positioning and encourage shoppers to take a look at what's on offer."

Ads will appear in national newspapers including The Daily Mail and The Daily Express as well as magazines such as OK! and Heat.

"We want to change the perception of Lloydspharmacy in the local community," said Peter Wilton, head of brand and marketing communications at Lloydspharmacy.

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