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Big Four professional firms partner with Marketing Birmingham

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By The Drum Team, Editorial

December 9, 2011 | 2 min read

Ernst & Young has become the latest of the 'big four' professional services firms to partner with Marketing Birmingham and support the city's drive to attract inward investment and new businesses.

KPMG, Deloitte and PwC have also recently partnered to support Business Birmingham, the area’s inward investment programme.

Neil Rami, chief executive of Marketing Birmingham, said: "By working closely with the business community we are able to add weight and value to our global drive for investment and boost Birmingham’s reputation internationally."

The firms will work with Business Birmingham to promote the city as a leading business destination, leveraging their international networks to spread the word and help the programme target investment from specific markets and sectors.

Sara Fowler, senior partner for the Midlands at Ernst & Young, said: "Birmingham has a growing reputation as a place to do business on an international level. According to our annual European Attractiveness Survey, which ranks the appeal of locations for foreign direct investors, the Midlands was the most attractive destination for inward investment projects outside of London, with an increase of more than 35 per cent on 2010 figures.

“It is crucial that Birmingham capitalises on this growing appeal and, by working with Business Birmingham, we are looking forward to showcasing what the city has to offer on the global stage and supporting the programme’s work in markets where we have a presence.”

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