The Drum Magazine: Friday 9th December


By The Drum, Editorial

December 8, 2011 | 3 min read

A taster of what's in our latest issue out Friday 9th December

Digital Podge Posters – Special Review

Digital Podge is an annual lunch for UK digital agencies to get together, share ideas and plan for the year ahead. We asked 12 agencies to redesign the official London Olympics 2012 posters to find out whether digital agencies in 2011 really understand graphic design. Have a look at the results, to see if you agree.

2011 Retrospective

Nick Jones, Head of Digital at 10 Downing Street and director of interactive services at COI, reflects on 2011 – the year we were moved by digital.

Analysis & Agenda

Social Media Social and personalised news more engaging, according to Facebook study DigitalHow to raise investment for your digital businessThe rise of gamification: all you need to know about the new buzzwordTablets ‘save time’ while smartphones ‘waste time’ AdvertisingBigger models in choc ads make women ‘less guilty’Brilliant Media acquired by WPP’s MediaCom BrandingOverall brand experience found to be main driver for future purchases

The Works - The latest creative campaigns

In this issue we look at the creative work of:CHILLI UK’s work luxury crystal and tableware manufacturer WaterfordSell! Sell!‘s work for DrambuieStocks Taylor Benson work’s for Antalis McNaughtonManchester agency Love’s work for Diageo And more… Social Buzz AwardsThe inagural Social Buzz Awards took place at Wembley Stadium on 1 December. Here we take a look at the winner of the Grand Prix and present the list of winners. Pitch newsA round-up of the new business news - from pitches and wins to losses and reviews.People newsA look at some of the biggest moves in the regions - as well as further afield. Both client-side and agency...The magazine regularly includes:- In-depth Report and Analysis – Regional and Sector with all the hard hitting facts, stats and trends


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