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What Car? and What Car? to develop data pool of new car buyers


By Ishbel Macleod, PR and social media consultant

December 7, 2011 | 2 min read and What Car? have agreed a new partnership to provide OEMs with the largest pool of live new car leads in the UK, featuring consumers who are in a research or car buying process.

What Car?, which is to re-launch its used car valuations section later this month, will begin collecting data from users in return for a PDF certificate verifying a car’s value.

The user data will pre-qualified through the advice centre to crate the data pool.

Andrew Golby, What Car?’s publishing director, said: "We're delighted to be strengthening our partnership with We've spent a long time working on this project together, and have great confidence that together we'll offer a first-class service to our users.

"For the industry, this is an opportunity to reach the What Car? audience in an all-new way. We know that a very high proportion of our users are genuine in-market car buyers, and this new venture will provide very high quality leads as a consequence.

"The valuations section on has long been one of the most popular areas of the site. The new section offers much enhanced functionality, and a valuation certificate for all users. Used car buyers and sellers have never been better equipped to haggle."

Chris Green, Co-Founder and Sales Director of comments: “This new partnership with What Car? enables us to further strengthen our existing lead generation offering to motor manufacturers providing by far the most targeted automotive data in the industry. Since the launch of’s new Research and Valuation Data Channels in January 2011, we have become the no 1 lead generation portal for manufacturers and dealers.

“What Car? and joining forces in this way is simply the no1 new car lead generation proposition for car manufacturers.”

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