William Grant & Sons has appointed Brand Advocate as global digital and CRM agency for Hendrick’s Gin.
The appointment, following a four-way-pitch, will see Brand Advocate tasked with the development of a customer relationship marketing strategy for Hendrick’s Gin, across digital platforms and touchpoints including POS to events, social media, mobile and web.
Alison Hunter, marketing manager of Hendrick’s Gin will oversee the strategy.
Paul English, managing director of Brand Advocate London, commented: “We are thrilled to be working with Hendrick’s as global digital AOR. This assignment hits our sweet spot with the combination of a sector-leading brand, and international remit and a client that really gets what’s going on at the intersection of digital and CRM these days.”