NUS launches 'I am the Change' campaign


By The Drum Team, Editorial

December 6, 2011 | 1 min read

The National Union of Students is launching a new campaign bearing the message 'I am the Change'.

Created by Huddersfield agency Sharp, it encourages students to suggest ideas for things they would like to change in life on the NUS website.

Be they big or small things, the ideas that receive the most votes will be in with a chance of receiving training and funding to make them a reality.

The campaign aims to position the NUS as an agent for positive change powered by everyday students making a difference.

Sharp held workshops with students to come up with ideas for the creative and it commissioned Manchester-based Studio Liddell to produce an online animated video.

Richard Sharp, founder and creative partner, said: "With the simplicity of the idea and the deep insights from our CoCreate sessions with students, we have a powerful and relevant campaign thought that can be used to great effect in any media."

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