MPG Media Contacts announces restructure
MPG Media Contacts has announced an agency restructure, with the agency to split into three core teams next month: catalyst, client leadership & planning and delivery.
The restructure will see investment in to their strategic function, Catalyst, as well as two new hires to be announced shortly in this area of the business.
The Catalyst team connects three teams - intelligence, strategy and ideas - and includes the promotion of Kate Cox, the agency’s previous head of integration, to head of strategy.
Kate Cox, head of strategy for MPG Media Contacts, said: “For the first time we can connect our quality of life and wellbeing to our views on brands. Our teams will use these insights and our proprietary tools to provide brands with meaningful communications strategies. We will use this to help brands build relevant dialogue, open up new perspectives and collaborations with consumers and reinforce relationships with them, gaining their respect.”
The focus of the restructure is to bring meaningful brands to life by delivering ‘connected thinking’ and ‘brilliant delivery’, and coincides with MPG Media Contacts moving to a new office on St Martins Lane.
Paul Frampton, MD of MPG Media Contacts, said: “This is an exceptionally exciting time for MPG Media Contacts and our clients. We are here to help build meaningful brands for our clients. Our new modern, agile set up within a custom designed space on St Martins Lane will mean you will see more bigger, connected ideas from us and our clients. We are leveraging our heritage in strategy and digital and fusing it with our successful Creative Services team to create a very relevant and unique agency proposition that suits advertisers’ needs for today and tomorrow.”
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