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Bell Pottinger Group launches online game with Naked Penguin Boy

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By Ishbel Macleod, PR and social media consultant

December 6, 2011 | 2 min read

Bell Pottinger Group has created a free mobile and web-based game in house, with help from creative digital agency Naked Penguin Boy.

The Festive Dash game sees a penguin, snowman and elf embark on a quest to save Christmas by collecting presents that have fallen from a hole in Santa’s sleigh.

Both the iPhone app and web-based game have been developed by the group’s specialist digital and social media team, with creative assets designed by Naked Penguin Boy.

David Wilson, group managing director of Bell Pottinger, said: “Festive Dash is a fun game we’ve designed to thank clients and staff for giving us another wonderful year. It will get everyone into the festive spirit, from Chief Executives to children, and having been developed in-house, demonstrates the creative talent that exists within our Bell Pottinger team.

“Festive Dash replaces our Christmas cards, which quickly become obsolete, enabling us to both donate and raise money for good causes, and reduce our carbon footprint.”

Tim Collins, director of Bell Pottinger, is currently facing allegations that he offered leaders of rogue regimes access to top politicians.

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