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'Yule Love Leeds', says city's Christmas campaign


By The Drum Team, Editorial

December 5, 2011 | 1 min read

A new ad campaign has been launched to attract visitors to Leeds over the festive season.

Marketing Leeds, Visit Leeds and Leeds City Council have teamed up to launch the 'Yule Love Leeds' campaign.

They enlisted local agency Turn Key to create print and outdoor ads promoting the city as a 'winter wonderland'.

The outdoor ads are now running across 48 and 6 sheet posters, bus sides and street boards in Leeds, Harrogate, York, Manchester and other commuter cities. There are also information leaflets and emailers.

Nik Entwistle, Turn Key's managing director, said: "Being Leeds-based ourselves, we were delighted to be part of the Festive Leeds Christmas campaign. Leeds is a great city with lots to offer and we believe the new creative campaign will demonstrate this."

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