Vaseline relaunches core lotions range with Blue Marlin


By Ishbel Macleod, PR and social media consultant

December 5, 2011 | 1 min read

Vaseline is relaunching its core lotions range with new packaging created by Blue Marlin.

The new look, created by Blue Marlin’s New York studio, uses warm tones and images of the ingredients, such as aloe vera. The range is now available in Europe and Asia and will launch in the US early in the New Year.

Anna Milivojevich, associate creative director of Blue Marlin New York, said: “This design highlights what makes the product special to the consumer: natural ingredients, the latest in skincare science, and ultimately creating healthier skin so she has the confidence and energy to do more.”

In addition to new packaging, the relaunch involves a new communications platform, and will be supported by multimedia advertising, social media, sampling and PR activity.

Ricardo Pimenta, Global brand vice president if Vaseline and St Ives, said: “Vaseline is one of the most trusted skincare brands on the market. The combination of reformulation, repackaging and the new communications platform will keep it at the front of consumers’ hearts and minds.”


Content created with:

Blue Marlin

Find out more

More from Vaseline

View all


Industry insights

View all
Add your own content +