By The Drum Team, Editorial

December 5, 2011 | 1 min read

Kent shopping destination Bluewater has launched its Christmas advertising campaign created by 23red.

Santa Claus and Rudolph are given a blue makeover in the ads, which are running in press and on TV, posters, buses, digital channels and radio. They target audiences in London, Essex, Sussex and Kent.

Sean Kinmont, creative director at 23red, said: "Our Christmas campaign takes people back to the essence of Bluewater and what originally made Bluewater such a classic brand, revolving around a great day out."

This is 23red's first campaign for Bluewater since winning its advertising account in September.