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Anuvahood campaign wins Grand Prix at first Social Buzz Awards

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By The Drum Team, Editorial

December 2, 2011 | 5 min read

Revolver Entertainment's campaign for British film Anuvahood took home the Grand Prix at the inaugural Social Buzz Awards held at Wembley Stadium last night.

The Social Buzz Awards were established to recognise the best in social media communications in the UK. Along with the overall award, Revolver Entertainment also won the prize for Best Integrated Campaign.

Chair of the judging panel, Brazen digital director Paul Fabretti, lauded the Anuvahood campaign for demonstrating "a fantastic understanding of both audience and channels".

The Chairman's Award went to Illegal Jack's South West Grill for its customer-driven music videos while Seventy Seven PR won Social Media Team of the Year.

You can see the results in full below. As well as the awards, guests took part in an attempt to break a Guinness World Record for the Most People Bird Calling.

Grand Prix

AWARD

Company: Revolver Entertainment

Client: Revolver Entertainment

Title: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT

Chairman’s Award

AWARD

Company: Illegal Jack's South West Grill

Client: Illegal Jack's South West Grill

Title: Customer-Driven Music Videos!

Social Media Team/Individual of the Year

AWARD

Seventy Seven PR

Best use of Twitter

AWARD

Company: Opta

Client: Opta

Title: Opta Joe & Family

Best use of Facebook

AWARD

Company: TBG Digital

Client: Heineken

Title: Music matcher

Best use of Group/Community

AWARD

Company: Anomaly

Client: Sony Music

Title: Vaccines Video

Best Use of Check in/Location Based Services

AWARD

Company: Shelter Scotland

Client: Shelter Scotland

Title: Social Media for Social Good: Shelter Scotland and Foursquare

Best use of Photosharing

AWARD

Company: Crayon

Client: Sony UK

Title: Sony World Photography Awards

Best use of Video

AWARD

Company: 1000heads

Client: Nokia

Title: N8Producers

AWARD

Company: Seventy Seven Social

Client: Nintendo

Title: Flipping Out With Aardman

Best Blog

AWARD

Company: Which?

Client: Which? Conversation

Title: A blog where your comments have an impact

Best Innovation

AWARD

Company: Geronimo

Client: Guinness (Diageo)

Title: Sharing a pint on the ‘Friendliest Day of the Year’

Best App

AWARD

Company: Gondola Group

Client: Pizza Express

Title: Payment App

Best Copywriting

AWARD

Company: Evidently

Client: David Cornfield Melanoma Fund

Title: Dear 16-year-old-Me

Best Meme

AWARD

Company: Evidently

Client: David Cornfield Melanoma Fund

Title: Dear 16-year-old-Me

Breakthrough Website

AWARD

Company: Naked Wines

Client: Naked Wines

Title: Don't Debate. Prototype

Best Social Media Customer Service Strategy

AWARD

Company: Fishburn Hedges

Client: BBC TV Licensing

Title: ‘Customer relations support in a new world’

Best Stunt

AWARD

Company: 1000heads

Client: F-Secure

Title: Be Smarter Than John

Best Socially Responsible Initiative

AWARD

Company: Delib

Client: Department of Energy and Climate Change (DECC)

Title: My2050

AWARD

Company: TBWA\Manchester

Client: The Co-operative Group

Title: Join the Revolution launch

Best FMCG Social Media Strategy

AWARD

Company: TBG Digital

Client: Heineken

Title: Music matcher

Best Travel / Leisure / Sports Media Strategy

AWARD

Company: SapientNitro

Client: Foot Locker Europe

Title: Sneakerpedia

Best Retail / E-Commerce Social Media Strategy

AWARD

Company: FreshNetworks/ TM Lewin

Client: TM Lewin

Title: "Off the Cuff" - TM Lewin's social media hub

Best Charity / Not for Profit Social Media Strategy

AWARD

Company: Which?

Client: Which?

Title: Consumer champion Which? Uses social tools to fix company cock-ups

Best Professional Sector Social Media Strategy

AWARD

Company: Prodo Digital Marketing Ltd

Client: Walker Smith Way Solicitors

Title: Approachable and Social Law: Social Media for a firm of Solicitors

Best B2B Sector Social Media Strategy

AWARD

Company: Prodo Digital Marketing Ltd

Client: Salons Direct Lts

Title: It's a Snip: Social Media for a Salon Supplier

Best Integrated Campaign

AWARD

Company: Revolver Entertainment

Client: Revolver Entertainment

Title: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT

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